--- title: "Creative Engineering live workshop: Content and marketing" url: https://leobecker.com/aulao-conteudo-e-marketing lang: en --- # Creative Engineering: a live workshop with Leo Becker Understand the process before content reaches the feed. A live look inside the new leobecker.com, connecting creativity and technology to the work of planning, distributing and measuring content. ## What happens before publication People working in content, media and performance take part in decisions that depend on what can be produced. Understanding the stages of creation helps them formulate requests and assess possibilities before a piece or experience reaches its audience. Leo will use the new leobecker.com to open up this process, from the initial decisions to publication. This case shows how AI, design, code and infrastructure connect to communication and distribution. [Join the workshop](https://leobecker.com/checkout/aulao-landing-page-com-ia?perfil=marketing) - Date: November 11, 2026 - Time: 7 pm to 10 pm, Brasília time (UTC−3) - Format: live on Google Meet - Investment: BRL 300 - Workshop language: Brazilian Portuguese - Page: https://leobecker.com/aulao-conteudo-e-marketing - Registration: https://leobecker.com/checkout/aulao-landing-page-com-ia?perfil=marketing ## Discover the process behind the content Communication possibilities also depend on how an idea can be produced. Leo will open up the new leobecker.com project to show how design, artificial intelligence, code, 3D and infrastructure came together before publication. This real case offers references for planning content and talking with creative and technology teams. ## What we will cover 1. **From concept to project:** How the idea and experience were defined before execution, giving direction to the content and construction of the site. 2. **AI as a creative assistant:** Where Claude Code, Codex and other tools entered the process, and how to evaluate the role of AI in production. 3. **Design + code:** How the project moved from Figma to the browser, covering the stages between a design and a working experience. 4. **3D and interactivity:** How visual elements and animations were built with Blender, Three.js, GSAP and Lenis. 5. **Workflow between tools:** How applications were connected, and what that organization reveals about the stages before distribution. 6. **Publishing and infrastructure:** How servers, domains, Cloudflare, performance, security and maintenance contribute to the experience that reaches the audience. 7. **AI reads websites too:** How content was structured to help AI agents discover and understand the site. 8. **Costs and technical decisions:** What required payment and what can be simplified, as a reference for evaluating production choices. ## Who it is for For professionals in content, social media, copywriting, paid media, traffic, growth and communications who want to understand the production process better. **You can follow along without knowing how to code.** The focus is understanding a real project and its choices. This class does not teach campaign setup or performance optimization. ## What you will take away - See the production work that happens before publication. - Make better-informed requests to creative and technology teams. - Recognize where AI helped and where it required evaluation. - Evaluate automation possibilities through a real case. - Understand how infrastructure contributes to the audience experience. - Use references from the case to evaluate content projects. ## About Leo Leo Becker is a designer with more than 20 years working at the intersection of **creativity, technology and design.** Alongside his experience in the creative industry, he specialized in **generative artificial intelligence at MIT** and completed additional training with leading technology companies. Today, he researches and develops projects within **Creative Engineering:** combining creative experience, AI, code, automation and technology to build new solutions. ## Recording and access The full recording will be available exclusively to participants who purchased a ticket for this workshop. We will send the recording link after the class. It will not be available to YouTube channel members. Following registration confirmation, participants receive the information for joining the live meeting. ## Frequently asked questions ### Do I need to know how to code? No. The focus is understanding the process through a real project. Familiarity with digital tools helps you follow along. ### Is it practical? Yes. Leo will show the stages, tools and decisions behind leobecker.com. The focus is following production decisions and their relationship to communications work. ### Will I learn to build exactly the same site? This is not a step-by-step reproduction class. The aim is to understand the method and apply the reasoning to other projects. ### Will there be a recording? Yes. The full recording will be available exclusively to participants who purchased a ticket for this workshop. We will send the recording link after the class. It will not be available to YouTube channel members. ### How do I receive access? After registration is confirmed, you receive the information to join the live session.