---
title: Introduction to Creative Engineering, the complete recorded workshop with Leo Becker
url: https://leobecker.com/aula-introducao-engenharia-criativa
lang: en
---

# Introduction to Creative Engineering: the complete workshop with Leo Becker

Expand what you can create and build. The complete recorded workshop inside our new website, where design, AI, code and 3D become real work.

## Connecting the pieces to build solutions

In the creative industry, **understanding how creativity, technology and business connect** makes a difference. That is how Leo's own work became LBK Media House: **two people and more than 600,000 people reached per month.**

In this workshop, Leo opens up the work behind a new website project and **shows how design, AI and code came together.** He shares the choices he made, the mistakes and the tools he used, from concept through publication.

[Watch the workshop](https://leobecker.com/checkout/aula-introducao-engenharia-criativa)

- Format: complete recorded workshop, more than 3 hours in more than 30 chapters
- Content: 500 interactive notes with links and references, and plenty of supporting material
- Access: immediate, on LBK Aulas (aulas.leobecker.com)
- Investment: BRL 300, or 3 interest-free card installments of BRL 100
- Workshop language: Brazilian Portuguese
- Page: https://leobecker.com/aula-introducao-engenharia-criativa
- Purchase: https://leobecker.com/checkout/aula-introducao-engenharia-criativa

## This is not a class about one tool

**It is a class about the Creative Engineering way of thinking: connecting pieces and building your own**, with technology as the main enabler.

Leo will use the new website project as an example, combining design, artificial intelligence, code, 3D and infrastructure, and show NYOS, the general dashboard and **the systems that make the operation work.**

The same logic used in this project can provide a foundation for any other work or challenge participants face.

## What we will cover

1. **From concept to project:** framing the problem, defining the experience and turning an idea into an executable system.
2. **AI as a creative assistant:** where Claude Code, Codex and other tools contributed, and where they did not.
3. **Design + code:** taking the project from Figma to the browser.
4. **3D and interactivity:** using Blender, Three.js, GSAP and Lenis for visual elements and animation.
5. **Workflow between tools:** connecting applications without creating a disorganized process.
6. **Publishing and infrastructure:** servers, domains, Cloudflare, performance, security and maintenance.
7. **AI reads websites too:** structuring content so AI agents can discover and understand the site.
8. **Costs and technical decisions:** what needs to be paid for, what can be simplified and where investment matters.

## Who it is for

For professionals in design, art direction, copywriting, motion, audiovisual production, 3D and communications in general who want to expand their ability to execute projects.

**You can follow along without knowing how to code.**

The class presents the thinking behind the project, without teaching a programming language from scratch.

## What you will take away

A clearer understanding of:

- Structuring a multidisciplinary project.
- Choosing tools without getting lost in the options.
- Where AI actually helps.
- When to automate and when not to.
- How design, technology and code work together.
- Applying this way of thinking to your own projects.

## About Leo

Leo Becker is a designer with more than 20 years working at the intersection of **creativity, technology and design.**

Alongside his experience in the creative industry, he specialized in **generative artificial intelligence at MIT** and completed additional training with leading technology companies.

Today, he researches and develops projects within **Creative Engineering:** combining creative experience, AI, code, automation and technology to build new solutions.

## Access

Access is released on LBK Aulas as soon as payment is confirmed, with the email used at checkout. Invoices (nota fiscal) can be issued to individuals or companies after purchase; companies send their CNPJ to business@leobecker.com.

## Frequently asked questions

### Do I need to know how to code?

No. Familiarity with digital tools helps, but the focus is understanding the process and the thinking behind the project.

### Is it practical?

Yes. A real website project illustrates the stages, tools, workflows and decisions.

### Will I learn to build exactly the same site?

This is not a step-by-step reproduction class. The aim is to understand the method and apply the reasoning to other projects.

### Where do I watch it?

On LBK Aulas, the LBK Media House learning platform: the complete workshop in more than 30 chapters, with the transcript and the 500 interactive notes next to the video.

### How do I receive access?

As soon as payment is confirmed, access is released on LBK Aulas with the email used at checkout. On first access you create a password and fill in a short profile.